Search Engine Optimization
Drive more customers to your web site.
Is a full-service Internet marketing services firm specializing in Search Engine Marketing, Web Site Optimization and Pay-Per-Click Management, while tracking and measuring your Return-on-Investment (ROI). We start all projects by targeting the end results and expectations our client’s anticipate regarding work we perform on their behalf.
Website Promotion best known as SEO
Search Engine Optimization is a complex subject consisting of keyword popularity research, clear and easy navigation, targeted visitor audience understanding, website design, call-to-action, conversion and measurement, plus metrics analysis and reporting.
Search Engine Optimization Services Firm
Search Engine Optimization and Search Engine Marketing are the two primary focus areas for Skytelus.net. We have been studying the top Internet search engines and their ranking methodologies since 1995. We understand the criteria, requirements, formulae and proprietary techniques necessary to achieve top rankings in search engines like Google, Yahoo!, MSN, AOL, ASK, LookSmart and AllTheWeb.
Our search engine marketing services encompass the following:
Natural search engine optimization
Web page submissions
Online media buying
Link popularity enhancement
Keyword research Pricing
Site content enrichment
Keyword Research Service is comprised of our utilizing the latest internet tools to identify the keywords that are most often being searched. We look closely at your website and business model to determine the relevant keyword starting point.
Keywords Research: The Foundation for Search Engine Optimization Keyword Searching, Tracking & Selection is Critical Keyword searching, tracking and reporting is critical to implementing a successful search engine marketing campaign.
The first step in search engine optimization is to search for keywords – the right keywords. Most SEO experts will tell you that this is where most people go wrong. If the wrong keyword phrases are selected as primary targets, and the people searching for your product or service do not use them, you won’t get traffic and your campaign is worthless!
Pay-Per-Click Management consists of keyword selection, online ad writing, establishing target audiences, creating logical ad groups, building internal landing page content, directing visitors via call-to-action statements, conversions measurement with detailed analysis and reporting.
Pay Per Click Internet Marketing Program
Definition of Pay-Per-Click [PPC] Pay Per Click [PPC] marketing helps many companies to more effectively broaden their exposure to those using the web. Two of the largest PPC providers are Google and Yahoo. They offer PPC programs that use keywords and key phrases to target a specific market segment.
Google AdWords, Yahoo and otherPay Per Click providers such asMiva (formerly FindWhat), Kanoodle, Enhance, and Mamma.com display the PPC ads above the natural search engine rankings in a Sponsored Section; or mixed within the top natural rankings. Sometimes, the PPC ad content is in a separate box – normally to the right of its regular Natural Search Engine Results for a predetermined cost per click [CPC].
The success of an ad within the PPC advertising campaign is determined foremost by relevancy. If the ad describes what your audience is looking for, then they are more likely to click on your ad and turn into a potential customer. Although Google and Yahoo use different bidding models to attain your position, it is your ad’s relevancy that will ultimately determine its’ success.
Drive more customers to your web site.
We put your Company on Google or Yahoo! Sponsored Search is a form of search engine marketing that lets you create ads that appear in search results on the Web’s most popular destination and other sites in the Yahoo! distribution network.1 So you can attract people who are already searching for what you sell.
For You Information:
Search engine optimization (SEO), considered by many to be a subset of search engine marketing, is a term used to describe a process of improving the volume or quality of traffic to a web site from search engines, usually in “natural” (“organic” or “algorithmic”) search results. Those efforts may also be seen in more narrow vertical search engines involving areas such as local search. Many site owners and consultants engaging in SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase, viewing or downloading a certain page, requesting further information, signing up for a newsletter, or taking some other specific action.
In a broad sense, SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. Creating web pages with SEO in mind does not necessarily mean creating content more favorable to algorithms than human visitors. Some SEO efforts may involve optimizing a site’s coding, presentation, and structure, without making very noticeable changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from fully spidering a site. Other, more noticeable efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors.
The term SEO can also refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees of site owners who may perform SEO services in-house.
Search engine optimizers often offer SEO as a stand-alone service or as a part of a larger marketing campaign. Because effective SEO can require making changes to the source code of a site, it is often very helpful when incorporated into the initial development and design of a site, leading to the use of the term “Search Engine Friendly” to describe designs, menus, content management systems and shopping carts that can be optimized easily and effectively.